Saturday, June 17, 2017

Hush Puppies: DreamOn Collection

On Wednesday, June 14th 2017, Hush Puppies invited me to their store grand re-opening at Paragon Mall Semarang. Their store which used to be located on Ground Floor now has been moved to the First Floor. And in addition to that, Hush Puppies also widen the store by almost five times as big as their initial store accommodating their complete collections of shoes, bag, and apparel in one store. In this 456 sqm new store can sense the brand new hybrid concept with modern touch but still in signature Hush Puppies look with wooden panels and earthy touch.

Live Mannequin Models Styled in Hush Puppies from H to T with DreamOn Shoes.

On the day of grand re-opening Hush Puppies also launched their newest Spring/Summer collection called DreamOn. By carrying tagline GET IT ON! The message conveyed from this collection is what the women dreaming about will be full-filled in this collection. Shoes or sandals especially with the type commonly known as wegdes will be dream full-fulling for women because of the comfort and flexibility. Women no longer have to worry about the limited flexibility of using wedges.


Mr. Yugho as Marketing Communication Manager of PT. Transmarcco Explaining the benefits of DreamOn Collection

Hush Puppies created this collection to make women comfortable on moving in all their daily activities. The advantage of this collection is the shoes or sandals can be bent as much as possible that makes users do not feel tired. In addition to the technological advantages, this collection also has a feminine design that is suitable for work activities or other leisure activities. This collection is available in formal and casual type.

This collection is definitely the game changer for us women since the fear of having sore and tired leg and feet has been haunting us since forever, #heaven. So, tell me guys, which one of this DreamOn collection captured your heart already?

XOXO,
Agnes Yi.








Sunday, June 11, 2017

Obermain: Paragon Mall Store Re-Opening


As one of the leading footwear brand from Germany since 1888, Obermain always put the convenience for its users. Not only through features that give priority to the comfort of each product, but the convenience in shopping is also greatly noticed by this brand of shoes.

In the summer of 2017 this time, Obermain relocated and reopened one of its outlets located at Paragon Mall Semarang, which previously opened in September 2016 ago. The relocation and reopening of the Obermain outlet is one of Obermain's sense of concern for its customers, to create and provide a new atmosphere, and to get a better shopping experience for its customers. In addition, Obermain wants to introduce and reach many new customers by reopening its stores located at Ground Floor, Paragon Mall Semarang.

Along with the reopening of the outlet at Paragon Mall Semarang, Obermain also introduced two features on each product, while the features are 5 Zones and Sapatoterapia.






5 Zones
Every human foot has reflection points that are actually good for the health of the feet, and for the whole human body. Obermain sees the issue as one of the concentrations to add this feature to the product, where in the insole there are 5 points of reflection that serves to smooth blood circulation, muscle relaxation, smoothen the foot area, and improve the coordination of the nervous system. 5 zones features can be found in the Obermain for women products, which are made of leather with a simple yet elegant design, products with 5 zones feature is being sold at prices ranging from IDR 1.299.000, - up to IDR 1,599,000, -
              



Sapatoterapia
Sapatoterapia means "shoe therapy", where every Obermain product that has the Sapatoterapia logo will provide therapy for each user. The feature of Sapaptoterapia is for every male product, where each sole of Sapatoterapia's shoes has a very flexible design that makes its users very comfortable while wearing it. The insole of this Sapatoterapia shoe uses High Density PU foam is very soft at the time of use, while for its outsole, Sapatoterapia shoes are anti-slip shoes, very safe and comfortable to use. These shoes are made of soft Natural Leather and there is a system of air circulation that makes the feet always feel cool when using it. Sapatoterapia products are sold at prices ranging from IDR 2.299.000, - up to IDR 2.599.000, -




In addition to shoes, Obermain Paragon Mall Semarang also offers some other products such as handbags for men and women, as well as small leather goods collection with a very elegant design and made of quality leather material. Every bag product and small leather goods from Obermain are sold with prices ranging from IDR 399.000, - up to IDR 1,999,000, -.





Tuesday, June 6, 2017

THE EXECUTIVE: Eid Al-Fitr Collection

Eid Al-Fitr is a special time for Muslims because it becomes the day of victory after 1 month of fasting. The celebration of Eid Al-Fitr in Indonesia is not only a personal moment with a clean heart but also as a moment of excusatory to family and colleagues. So do not be surprised if the clothes during Lebaran become one of the items that are considered to maximize the style in this special moment. Inspired by the touch of color Black and white, Blue Color, and Soft Color, THE EXECUTIVE presents various collection of Lebaran with minimalist pieces, clean and modern to welcome the festivity in Eid Al-Fitr.


THE EXECUTIVE LADIES
In the women collection, there are various types of fashion choices to celebrate the Eid Al-Fitr like Gamis, Jumpsuit, Tunik and Pants. Choice Gamis with flower print accents give the impression feminim but still elegant. For THE EXECUTIVE basic materials use the best selection of materials such as Polyester, Cotton, Linen, Cotton Mix and Blended Cotton which are comfortable to wear while doing the activity. Interestingly, Jumpsuit and Tunik is the right choice for women who like casual style and can be used not only on Lebaran day, but can be used in everyday activities such as breaking the fast with family and colleagues. This collection can be combined with matching accessories such as bracelets, necklaces and clutch that is ready to complete the day of Lebaran and make you look more elegant on various occasions.








THE EXECUTIVE MENS
This collection is intended for men who need different outfit in welcoming the feel of Eid Al-Fitr but still stylish. With the new motifs like Microgeomatric Pattern which is a simple blend of lines, which can support your style in the day of Eid Al-Fitr. There are several options such as Koko Shirts Long Sleeve, Koko Shirts Short Sleeve with special details such as Contrast Fabric Detail, Elbow Patch Detail and Color Blocking Detail with the best quality material and comfortable. Not only that, THE EXECUTIVE also issued Cotton Pants with Pocket Square that you can mix and match with Koko Shirts so that your performance is more leverage on the day of victory.






The EXECUTIVE Eid Al-Fitr collection comes with a Rp 100.000,- off every purchase of Gamis Ladies and Rp 150.000,- off every purchase of 2 Eid Al-Fitr The Executive Mens collection in all THE EXECUTIVE boutique. Eid Al-Fitr atmosphere will be more peaceful with the series of Eid Al-Fitr collection from THE EXECUTIVE , So let's celebrate it!

XOXO,
Agnes Yi