Thursday, November 3, 2016

Hush Puppies: The Fall 2016 Collection (Jakarta Fashion Week 2017)

This year marked 58 years of casual Hush Puppies. The Fall 2016 Hush Puppies collection introduces styles that appeal to the consumers’ desire for craftsmanship, comfort and style.  From the brand who invented casual, Hush Puppies’ everyday favorites will continue to feature easy-going styles modern men and women.  The brand continues to appeal to a young, active and urban consumer.  A new collection of sophisticated but casual boots and shoes combines unexpected comfort with elevated, elegant style.   This Fall/Winter 2016 bring the collections to life with vibrant imagery that showcases how Hush Puppies fits into all aspects of life. 

“Our mission for the season is to really connect to our consumer by giving them the best that Hush Puppies offers - superior comfort and style,” says Rini Tampi, Country Manager of Transmarco Indonesia.  “Our big #WhatsYourCasual campaign continues to embrace the casual of life, being with friends, seeking fun and unexpected adventures.  We believe that when you love what you wear, you can’t help but love how you feel.”

Bringing back the iconic 1958 collection, Hush Puppies grab people’s attention with high quality materials and attractive designs silhouette. “The 1958 Collection highlights the very best of Hush Puppies style,” added Herry Prasetya, Marketing Communication Manager of Hush Puppies Indonesia.  “We’ve introduced the brand to a new audience of modern consumers who want style but appreciate our heritage and intrinsic comfort. The designs and imagery bring the brand to life and keeps Hush Puppies relevant for today.”

Everyday Favorites - The Ease of Feel Good Fashion
    Hush Puppies’ everyday favorites collection builds on existing popular styles including the famous Chukka boots, Slip-on and original lace up shoes. For Fall/Winter 2016 additions include new fringe detail with contrast color with very fashionable cuts. 
Perfect combination of comfort and flexibility, this season Hush Puppies highlight on function, from day to night shoes. Featuring the Worry-Free Suede® and shock absorbing technology, Hush Puppies is the perfect companion for your modern active activity.
For Fall 2016 Hush Puppies showcases the best of Hush Puppies’ uncommon comfort and elevates the style factor in a small collection of boots and shoes for discerning men and women. The collection features tasteful details, luxurious materials and commitment to craftsmanship and timeless designs.

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