Friday, July 15, 2016

Hush Puppies 58th Anniversary Runway Competition

Celebrating 58 years of Hush Puppies which falls on July 1st, Hush Puppies held '' Runway Competition '' to express the form of casual to suit the personality of its customers. This event was held on the 2nd floor Paragon Mall Semarang, recently, and I was honored to be one of the hosts that was being given the opportunity to style myself in my interpretation of "casual" with Hush Puppies products. 

This competition enlivened with dance performances and DJ and was attended by Semarang public figures and socialites as the hosts, such as myself, Mayang Charisma, Aries Ardian, Yudhianto, and Soraya, all styled in Hush Puppies.

A total of 58 finalists were competing on the runway from total of 300 participants of age 16-26 years who have talent in the modelling. 
Judged by influential people in this industry Herry Prasetya (Manager of Hush Puppies Indonesia), Dian Widiyanti (GM Marketing of PT Pollux Properties), Roosalina (editor of Suara Merdeka), and Muhammad Bayu (fashion designer), the runway competition top 10 winners will be chosen by three aspects of judging, which are the confidence of participants, appearance, and character.

The Judges: Ms. Roosalina and Mr. Herry Prasetya

The Judges: Ms. Dian Widiyanti and Mr. Muhammad Bayu

What interesting about this model search is that the finalist were given the challenge to style themselves head-to-toe with Hush Puppies products and explain what "casual" means to them in front of the judges. And as the prize for the top 10 winners, they were allowed to keep the items that they were wearing, shopping voucher worth 1.000.000,- IDR and also some of other goodies.

Further more, they will be chosen as the models of Hush Puppies on every runway show that they will hold in Semarang, what a HUGE step for a career leap in modelling industry!

It was such a fun event involving a seriously big crowd of Paragon Mall visitors, organized really neatly by 'H Event Partner which already known for their specialty on holding fashion, promotion, open house and all other events in Semarang and Central Java.

With Marketing Communication Executive PT Transmarco (Hush Puppies), Evelyn Surya Carolin.  

Posing with other hosts (Muhammad Bayu, Yudhianto (Odi), Mayang Charisma, Agnes Yi (Me), Soraya, and Aries Ardian.
Really, in my opinion this kind of event should be held more often, because other than just a regular competition in modelling, this kind of event is an educational fashion event. They give us an inspirational fashion style and tips and also show people that we don't have to wear boring basic casual wear. We can be casual, comfortable, and stylist and we don't have to be fancy to be stylist.
It's all about how we put all the stuffs together.

Thank you for inviting me.
Looking forward to another opportunity to attend more Hush Puppies events in future!

Agnes Yi.

Friday, July 1, 2016

A Taste of Tradition

I've been inspired to wear sarong (Indonesian traditional wrap skirt) since Indonesian Fashion Chamber or as known as IFC, one of fashion society in Indonesia, launch their campaign called #sarongismynewdenim 
Through that campaign IFC wants to build our concern of Indonesian legacy, particularly in term of fashion modernity, not just batik. 

So here is me inspired by Javanese traditional look, combining sarong and velvet blazer in my own interpretation of modern sarong look.

It's your turn now to rock this look! How do you like to style your sarong?

Velvet Blazer: Stradivarius
Headwrap: Pita
Checkered Board Sarong: David Yan
Initial Leather Clutch: Linden
Stud Heels: Charles & Keith